Meet the Builders
Built by operators and technologists focused on trust infrastructure, inclusive finance, and practical operating systems for African markets.
Fluide Group is not a typical fintech. We are a team of experienced founders, engineers, designers, and growth experts who have built startups, advised governments, architected high-availability systems, and designed user-centric platforms. We came together to solve one problem: how to build a unified financial operating system for Africa’s productive economy.
From ecosystem architecture to API reliability, from brand storytelling to product stability — every member of our team contributes to making Fluide the most trusted, connected, and practical platform for organizations and individuals across the continent.
Leadership
Our Leadership
Founder, CEO & Product Owner
Effansa Simon Balemba
3× exited tech founder. Global ecosystem architect. Building Fluide — Africa’s financial operating system.
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Effansa Simon Balemba is a serial entrepreneur with over 15 years of experience building and exiting technology startups across Africa and Europe. He has raised more than $500,000 in non-dilutive funding and served as an advisor on digital transformation for the German government. His deep understanding of ecosystem design, platform economics, and inclusive finance informs every layer of Fluide’s architecture. As CEO and Product Owner, he leads the company’s vision, product strategy, and ecosystem partnerships.
Key Credentials
- 15+ years building and scaling startups, with 3 successful exits
- Over $500,000 in non-dilutive funding raised
- Advisor to the German government on digital transformation
- Specializes in trust infrastructure, platform design, and ecosystem orchestration
Co-founder & CTO
Kambang Sinclaire Sume
System architect and API infrastructure specialist. Leads Fluide’s core architecture, scalability, and integrations.
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Kambang Sinclaire Sume is a seasoned backend and systems engineer with over 6 years of experience building high-availability, distributed systems. He has architected scalable API gateways and led infrastructure teams at growing technology companies. As CTO, he is responsible for Fluide’s technical vision, system reliability, data security, and seamless integration with partners across the Fluide Connect ecosystem.
Key Credentials
- 6+ years in backend systems and API architecture
- Built scalable API gateways handling thousands of requests per second
- Experience designing high-availability, fault-tolerant systems
- Leads Fluide’s engineering team and technical roadmap
Co-founder & CMO
Tiemmamo Togue Armel
Marketing strategist driving growth, positioning, and high-impact pre-launch campaigns across African markets.
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Tiemmamo Togue Armel brings over 5 years of growth marketing experience, having led multi-channel campaigns that reached millions of users across Francophone and Anglophone Africa. His expertise spans brand positioning, user acquisition, digital advertising, and community engagement. As CMO, he shapes Fluide’s brand voice, drives go-to-market strategies, and ensures that every product launch resonates with the diverse audiences we serve.
Key Credentials
- 5+ years in growth marketing and brand strategy
- Led multi-channel campaigns with measurable ROI
- Deep experience in user acquisition and retention for African markets
- Builds marketing funnels that convert awareness into active users
Product & Growth
Product & Growth
Product & Business Growth Lead
Ramish Benoit Lottin
Product designer and UX/UI expert shaping user experience, product strategy, and growth execution.
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Ramish Benoit Lottin is a product designer with over 5 years of experience creating user-centric platforms that drive conversion and retention. He has led product design for digital finance and SME tools, translating complex workflows into intuitive interfaces. At Fluide, he bridges product vision and execution — working closely with engineering, marketing, and partners to build features that users love and that move business metrics.
Key Credentials
- 5+ years in product design and UX/UI
- Designed platforms used by thousands of African businesses and individuals
- Focus on conversion-driven, accessible design
- Leads product discovery, prototyping, and user testing
Lead Brand & Creative Designer
Nana Fabu Kongla Disue
Brand strategist and creative lead defining Fluide’s identity, storytelling, and visual direction.
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Nana Fabu Kongla Disue has over 4 years of experience crafting brand identities for startups and established companies across Africa. She combines strategic thinking with visual storytelling to create memorable, trustworthy brands. As Lead Brand & Creative Designer, she owns Fluide’s visual identity, marketing collateral, and brand guidelines — ensuring that every touchpoint reflects our mission and values.
Key Credentials
- 4+ years in brand design and creative direction
- Built visual identities for multiple African tech startups
- Expertise in storytelling, design systems, and creative strategy
- Leads all brand assets, from website to investor decks
Product Designer – Brand & Creative
Tando Calvin Nkuh
Multidisciplinary designer bridging product design, brand identity, and visual storytelling for Fluide’s ecosystem.
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Tando Calvin Nkuh is a product designer and creative professional with over 3 years of experience across UI/UX design, brand identity, video production, and growth marketing. He combines technical understanding from Computer Engineering at the University of Buea with hands-on creative execution to build digital products that are both functional and memorable.
As Product Designer – Brand & Creative at Fluide, he contributes to designing intuitive interfaces for Fluide Business and Fluide Pulse, evolving the company’s design system, and producing brand and video assets that drive user trust and engagement.
His work spans fintech UX case studies, design systems, brand asset creation, and cinematic video editing — from product explainers to documentary-style storytelling. As Growth & Marketing Lead at PrepSkul, he led campaigns reaching 500+ learners, coordinated student ambassador teams, and built conversion-focused marketing assets. He has designed 200+ visual assets for 50+ clients, trained students in graphic design, and produced video content for music artists, content agencies, and tech brands.
Key Credentials
- 3+ years in product design, brand identity, and video production
- Designed fintech UX case studies and scalable design systems, including PayNest and Fluide
- Produced 200+ visual assets for 50+ clients across Africa
- Expertise in UI/UX, motion graphics, conversion-driven creative, and storytelling
- Led growth campaigns reaching 500+ learners as Growth & Marketing Lead at PrepSkul
- Computer Engineering student with the ability to bridge design and technical feasibility
Engineering
Engineering & Technical Leadership
Backend Lead
Abayo Joram
Backend engineer driving system reliability, APIs, and core infrastructure powering Fluide’s ecosystem.
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Abayo Joram is a backend engineer with over 5 years of experience building distributed systems and high-performance APIs. He has worked on platforms that scale to millions of requests, with a strong focus on security, reliability, and observability. At Fluide, he leads backend development, ensuring that our core infrastructure is robust, scalable, and ready for rapid growth.
Key Credentials
- 5+ years in backend engineering and distributed systems
- Experience designing secure, high-throughput APIs
- Focus on performance tuning, database optimization, and system monitoring
- Leads backend architecture and mentors junior engineers
QA Engineering Lead
Ajiah Mercy Massang
Quality assurance and full-stack engineer ensuring product reliability, testing, and seamless user experience.
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Ajiah Mercy Massang brings over 4 years of experience in quality assurance and full-stack development. She has built and tested production systems used by thousands, with a passion for catching edge cases before they reach users. As QA Engineering Lead, she owns testing strategy, automation frameworks, and release quality — helping Fluide maintain high standards of stability and user satisfaction.
Key Credentials
- 4+ years in QA automation and full-stack development
- Built and tested production systems with rigorous test coverage
- Strong focus on product stability, regression testing, and CI/CD integration
- Leads QA processes and collaborates closely with frontend/backend teams
Frontend Lead & Developer Advocate
Billy Tata Ngwa
Bridging product and developer ecosystem while contributing to frontend development and adoption.
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Billy Tata Ngwa has over 4 years of experience in frontend development and developer advocacy. He has built engaging user interfaces and actively contributed to developer communities, helping other engineers adopt new tools and frameworks. At Fluide, he leads frontend development and serves as the bridge between Fluide’s product and external developers — fostering adoption of Fluide Connect APIs and gathering feedback to improve our developer experience.
Key Credentials
- 4+ years in frontend development with React, Next.js, and TypeScript
- Experience building and nurturing developer communities
- Drives product adoption through technical content, tutorials, and feedback loops
- Advocates for developer-first design across Fluide Connect
Mobile Developer
Chu Edwin
Mobile engineer building seamless, scalable app experiences for Fluide Pulse and Fluide Business.
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Chu Edwin is a mobile developer with over 4 years of experience building cross-platform apps with React Native and Flutter that are performant, offline-capable, and user-friendly. He has delivered apps to thousands of users, focusing on smooth animations, efficient data synchronization, and accessibility. At Fluide, he owns the mobile experience — building and optimizing the Fluide Pulse app and mobile components of Fluide Business.
Key Credentials
- 4+ years in cross-platform mobile development
- Built and shipped apps with thousands of active users
- Focus on performance, offline support, and mobile UX
- Collaborates with product and backend teams to deliver seamless mobile experiences
Our Culture & Values
More than a team — a mission-driven collective.
We are remote-first, with team members across Cameroon, Nigeria, Kenya, and Europe. We believe in radical transparency, continuous learning, and user-obsessed product development. Every person in this room, or on this call, is empowered to challenge assumptions, propose better solutions, and take ownership.
Trust by default — in each other and in our users
Bias for action — we ship, learn, iterate
Inclusive collaboration — diverse perspectives make better products
Sustainable pace — we are building for the long term
Customer empathy — we build what we would want to use
We are always looking for exceptional engineers, designers, product people, and growth operators.
See open rolesAdvisory Board
Seasoned experts who guide our strategy, growth, and impact.
Our advisory board brings decades of experience across business development, fund operations, market expansion, financial regulation, technology scale, and pan-African investment. They provide strategic counsel, open doors to key partnerships, and hold us accountable to the highest standards.
Advisor — Business Development & International Growth
Isaac Belombo
B2B SaaS business development specialist focused on go-to-market strategy, partnerships, and international expansion across Africa and Europe.
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Isaac Belombo has over 5 years of experience in SaaS and fintech business development, having closed more than 25 financial institutions representing over 15,000 end users. He managed 50+ strategic partners at AfriLabs, Africa’s largest network of innovation hubs, and led growth campaigns and partnerships at Transsion Holdings. He is currently an MBA candidate at PPA Business School in Paris, France. At Fluide, he advises on enterprise sales, partnership ecosystems, and cross-border expansion.
Key Credentials
- 5+ years in SaaS and FinTech business development
- Closed 25+ financial institutions representing 15,000+ users
- Managed 50+ strategic partners at AfriLabs
- Led growth campaigns and partnerships at Transsion
- MBA Candidate at PPA Business School, Paris
Advisor — Fund & Portfolio Operations
Aisatou Ngong Lukong
15+ years managing $100M+ capital lifecycles; expert in compliance, diligence, and reporting, now VC-trained to bring institutional-grade discipline to investment readiness and scalable operations.
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Aisatou Ngong Lukong brings over 15 years of experience managing multi-million dollar capital lifecycles, including more than $100M in funds at USAID. She is an expert in compliance, due diligence, and financial reporting. She has since completed the VC Lab Venture Institute program, gaining deep venture capital training. She now advises Fluide on fund operations, portfolio monitoring, investor reporting, and institutional-grade compliance — critical for partners managing donor funds, grants, and investment vehicles.
Key Credentials
- 15+ years managing $100M+ capital lifecycles, ex-USAID
- Expert in compliance, diligence, and financial reporting
- VC-trained via VC Lab Venture Institute
- Brings institutional-grade discipline to investment readiness
Advisor — Growth, Strategy & Market Expansion
Paul Mbua
Growth strategist specializing in scaling startups across emerging markets through GTM execution, partnerships, and revenue optimization.
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Paul Mbua has over 17 years of experience in growth and strategy, having led multi-market expansion initiatives for technology companies across Africa. He has a proven track record in revenue growth, market entry, fundraising support, and investor relations. At Fluide, he advises on go-to-market strategy, revenue optimization, and scaling operations across new geographies.
Key Credentials
- 17+ years in growth and strategy
- Led multi-market expansion initiatives
- Experience in fundraising support and investor relations
- Proven track record in revenue growth and market entry
Advisor — Financial Services & Regulatory Strategy
Kenneth Soh Bejeng
Expert in banking, microfinance, and regulatory compliance, advising on financial structuring and partnerships across African markets.
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Kenneth Soh Bejeng brings over 20 years of experience in financial services, with deep expertise in banking, microfinance, and regulatory compliance. He has worked closely with central banks and understands the intricacies of CEMAC and COBAC/CIMA regulations. He has led partnerships with microfinance institutions and insurance companies. At Fluide, he advises on financial product structuring, regulatory readiness, and compliance frameworks for Fluide Bank and Fluide Capital.
Key Credentials
- 20+ years in financial services
- Experience with central banks and regulatory frameworks
- Led partnerships with microfinance institutions and insurers
- Deep expertise in COBAC/CIMA compliance
Advisor — Product, Technology & Scale
Rebecca Enonchong
Technology leader with experience building and scaling SaaS platforms, advising on system architecture, integrations, and product scalability.
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Rebecca Enonchong is a technology leader with over 26 years of experience in software engineering. She has built and scaled high-availability systems, led engineering teams across multiple products, and architected API infrastructure and cloud systems. At Fluide, she advises on system architecture, technical scalability, developer experience, and product evolution — helping Fluide build a platform that can handle millions of users and thousands of partners.
Key Credentials
- 26+ years in software engineering
- Built and scaled high-availability systems
- Led engineering teams across multiple products
- Expertise in API infrastructure and cloud systems
Advisor — Investment, Capital Strategy & Ecosystem Development
Fadilah Tchoumba
Investment leader specializing in scaling early-stage ecosystems across Africa through angel networks, co-investment platforms, and capital mobilization.
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Fadilah Tchoumba is a pan-African investment leader with over 10 years of experience in ecosystem building and capital mobilization. As CEO of the African Business Angel Network, ABAN, she built and scaled investor networks across more than 15 countries, led co-investment platforms that unlocked millions in startup funding, and developed a proven track record in fundraising, deal structuring, and investor relations. At Fluide, she advises on capital strategy, investor readiness, and ecosystem partnerships for Fluide Capital and Fluide PartnerHub.
Key Credentials
- 10+ years in investment and ecosystem building
- CEO of African Business Angel Network, ABAN
- Built and scaled pan-African investor networks across 15+ countries
- Led co-investment platforms unlocking millions in startup funding
- Proven track record in fundraising, deal structuring, and investor relations
Ready to build with Fluide?
Whether you run a business, manage a startup, lead a nonprofit, manage a fund, operate a financial institution, sell daily, work professionally, study, serve beneficiaries, build financial products, or invest in Africa’s productive economy — Fluide gives you the operating system, modules, partners, finance, learning, infrastructure, and certified experts to grow.